On-page optimization is directly related to the static contents of a web page or website, which is normally written in any markup language (<html>contents</html). To get higher ranking on the search engine’s search result pages it is very important that the contents of your website is easily readable and understandable which make sense to the end-user. There is one thing more which is very important is the efficiently designed <html> structure and cleverly used stylesheet (CSS).
Search Engines are getting more smarter day by day, so to get a good exposure for your website there are some on page optimization techniques.
Title tag: It’s the title tag which defines the contents of the page. So you must take time to think a proper and best title for each of your web pages individually. Never give the same name to all the pages of the website. Title of a web page should tell the user/visitor what the page is all about, because it’s the title which user sees on the search engine result pages.
Meta tag: In meta tag keywords and description of the content of your website is defined. The description in the meta tag is read by the search engine, so should carefully select the keywords used in the meta tags.
Contents: Contents of a page should be clearly readable and understandable. Contents should be presented effectively. Keywords and headlines should be highlighted in the content.
Up-to-date: Search engines are always looking for updated title, contents or keywords. If you add or update something regularly on your website. Your site will grow automatically and search engine crawlers always crawl the pages with new contents.